VANCOUVER, BRITISH COLUMBIA--(Marketwired - April 30, 2013) - Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:DSS)(OTCQX:DTSRF) is pleased to announce that effective April 23, 2013 the Company has entered into a distribution agreement for the Company's flagship product, GSP RUSHFIT (www.gsprushfit.com) ultimate 8-week home workout DVD fitness series starring Mixed Martial Arts ("MMA") World Welterweight Champion Georges St-Pierre ("GSP") with one of the largest global distributors for lifestyle media, GAIAM INC. (NASDAQ:GAIA).
Under the terms of the two year distribution agreement, GAIAM will have rights to market and distribute GSP RUSHFIT in all sales channels, including but not limited to, retail, home shopping channels, internet, and television, in North America as well as Australia, United Kingdom and Japan. GAIAM will be responsible for all advertising and marketing associated with the exploitation and distribution of GSP RUSHFIT.
"We are very excited to enter into a partnership with DSS as we look to capitalize on the growing consumer passion for mixed martial arts," said Bill Sondheim, President of Gaiam. "We believe that we will have a truly winning fitness formula by combining the authenticity of Georges St-Pierre, one of the world's greatest MMA athletes of all time, along with Gaiam's unsurpassed expertise with Infomercials and fitness retail distribution."
"This is a big day for DSS, the agreement with GAIAM is a significant step forward in the long term growth of not only GSP RUSHFIT, but also DSS," said Jeff Sharpe President and CEO of DSS. "The time and opportunity has finally come where the budget is available to fully exploit GSP RUSHFIT on TV internationally and help reach its full potential. This agreement validates the Company's belief that it can create and produce industry leading fitness and sport instruction media."
GSP RUSHFIT was designed to appeal to the massive global audience with an interest in MMA and MMA training methods as a complete home fitness workout program. GSP RUSHFIT combines three of the hottest fitness trends. The complete program uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape. GSP RUSHFIT is unlike any fitness program available. This program was carefully designed to give the most efficient and effective workout possible at home with minimal equipment. When consumers see how hard internationally respected athlete Georges St-Pierre pushes himself, working out alongside him will motivate and inspire consumers to push themselves harder, and achieve more than they ever thought possible. Georges St-Pierre has dedicated his life to Mixed Martial Arts and is regarded as one of the top conditioned athletes not only in the sport, but also in the world. Fitness fans everywhere can benefit directly from the same commitment GSP has made to his own health and fitness.
GAIAM INC. (NASDAQ:GAIA) is a leading producer and marketer of lifestyle media and fitness accessories. With a wide distribution network that consists of over 60,000 retail doors, close to 15,000 store within stores, 5,600 media category management locations, a digital distribution platform and more than 10 million direct customers, GAIAM is dedicated to providing solutions for healthy and eco-conscious living. The company dominates the health and wellness category and releases non-theatrical programming focused on family entertainment and conscious media. For more information about GAIAM, please visit www.gaiam.com or call 1.800.869.3603.
About Digital Shelf Space Corp.
Digital Shelf Space is an independent creator, producer and distributor of home entertainment content targeted at the fitness and sports instruction market. Digital Shelf Space's overall content partnership strategy is to align itself with world-class, global brand partners. For more information visit www.digitalshelfspace.com and to view our current projects with Georges St-Pierre and the TOURAcademy®, visit www.gsprushfit.com and www.touracademydvds.com.
This news release may contain forward-looking statements and information based on current expectations. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by such statements. Although such statements are based on management's reasonable assumptions, there can be no assurance that such assumptions will prove to be correct. We assume no responsibility to update or revise them to reflect new events or circumstances.
Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: reliance on the health and marketability of celebrity fitness talent in productions owned by Digital Shelf Space; actual results from the use of celebrity fitness products may differ substantially from anticipated results; the substantial investment of capital required to produce and market video and entertainment productions, limitations imposed by our financing abilities, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry.
A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at www.sedar.com. All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.