ROCHESTER, N.Y., Sept. 25, 2018 (GLOBE NEWSWIRE) -- Document Security Systems, Inc. (NYSE American: DSS), ("DSS"), a leader in anti-counterfeit, authentication, and diversion protection technologies whose products and solutions are used by governments, corporations and financial institutions to defeat fraud and to help ensure authenticity, announced today that Vice President of Sales & Marketing, Michael Tobin and James Reiman, Director of Sales, Brand Protection, North American Inks at Sun Chemical, will deliver a joint keynote presentation at the 9th Annual Global Brand Protection Summit being held at the Mercure Hotel in Amsterdam City, Netherlands on October 11th, 2018.
The executives from DSS and Sun Chemical will host a panel discussion topic, “The Brand Protection Digital Tool Box,” which will examine the innovative technologies that are reshaping the anti-counterfeiting and brand protection industries.
DSS and Sun Chemical believe that the brand protection model is undergoing a fundamental change, and will discuss the critical components that product owners should be evaluating, such as:
- Digital Signature - Brand protection usually involves marking of product. The mark is more important than ever because it is also the product’s digital signature. What does this mean and why is it important?
- Interactive Brand Protection - Customer engagement and interactivity are bringing a new technology focus to packaging. This also creates opportunity for the brand protection team to play an even larger role in the company.
- Data, Data, Data - Business has become more data centric to better understand dynamics. Brand protection can provide a wealth of information to gain more insight to the supply chain and customer needs.
“The sophistication and scope of counterfeiting is product agnostic when it comes to damaging a brand. From cosmetics, to food and beverage, to airplane and auto parts, if it can be made, it is being faked,” stated Tobin. “A damaged brand takes years to recover at a significant cost, some do not make it back. It is imperative that manufacturers take proactive steps to protect themselves and their consumer. New technologies have made anti-counterfeiting more effective and affordable,” added Tobin.
In January 2017, Sun Chemical and DSS entered into a partnership to cross market and sell one another's anti-counterfeiting products. The strategic partnership allows Sun Chemical to market and sell DSS' proprietary suite of AuthentiGuard anti-counterfeiting technologies, which include smartphone authentication, hidden images and copy protection. The agreement also allows DSS to market and sell Sun Chemical's wide range of anti-counterfeiting solutions, including multiple covert taggant-reader systems, special effect inks and smart sensor technology.
ABOUT GLOBAL BRAND PROTECTION SUMMIT
The 9th Global Brand Protection Summit, taking place on October 10th - 11th in Amsterdam will bring together the definitive group of executives responsible for technology and strategies to secure and protect global brands. There will be private one-to-one meetings, expert guidance through a first-class conference program and numerous networking opportunities. The Global Brand Protection Summit provides a unique platform for executive level attendees from a range of industries including: automotive, apparel, retail, FMCG, pharma, entertainment and luxury. The event asks important questions about the future of brand protection in the face of a dramatically changing landscape - the EU IP enforcement and trademark directives, global anti-counterfeiting, changing consumer behavior and the continuing rise of online-counterfeiting. For more information, visit http://www.arena-international.com/gbps.
ABOUT SUN CHEMICAL
A leading producer of printing inks, coatings and supplies, pigments, polymers, liquid compounds, solid compounds, and application materials, Sun Chemical and its parent company, the DIC Corporation, recognize industry trends and listen to brand/consumer insights in order to tailor individualized solutions to customer needs and bring new ideas and the latest technology to market. Together with DIC, Sun Chemical has annual sales of more than $7.5 billion, 17 research and development centers, and over 20,000 employees. Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. Sun Chemical has one of the largest brand protection portfolios in the industry, for more information, please visit www.sunchemical.com/brand-protection.
ABOUT DOCUMENT SECURITY SYSTEMS, INC.
For over 15 years, Document Security Systems, Inc. (“DSS”) has protected corporations, financial institutions, and governments from sophisticated and costly fraud. DSS' innovative anti-counterfeit, authentication, and brand protection solutions are deployed to prevent attacks which threaten products, digital presence, financial instruments, and identification. AuthentiGuard®, the company's flagship product, provides authentication capability through a smartphone application so businesses can empower a wide range of employees, supply chain personnel, and consumers to track their brands and verify authenticity. For more information on DSS and its Plastics Group subsidiary, visit http://www.dsssecure.com and http://dssplasticsgroup.com.
Document Securities Systems, Inc.
Document Security Systems, Inc.
Tel: (585) 232-5440
Tel: (860) 767-7711
Forward-looking statements that may be contained in this press release, including, without limitation, statements related to the Company’s plans, strategies, objectives, expectations, potential value, intentions and adequacy of resources, are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act and contain words such as “believes,” “anticipates,” “expects,” “plans,” “intends” and similar words and phrases. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from the results projected in any forward-looking statement. In addition to the factors specifically noted in the forward-looking statements, other important factors, risks and uncertainties that could result in those differences include, but are not limited to, our ability to continue the growth in sales of AuthentiGuard and manage our expenses, as well as those risks disclosed in the “Risk Factors” section of the Company’s Annual Report on Form 10-K for the year ended December 31, 2017, filed with the Securities and Exchange Commission on March 6, 2018. Forward-looking statements that may be contained in this press release are being made as of the date of its release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements.