• Filing Date: 2012-11-19
  • Form Type: 10-Q/A
  • Description: Quarterly report (Amendment)
v2.4.0.6
11. SEGMENT INFORMATION
9 Months Ended
Sep. 30, 2012
Segment Information  
Note 11. SEGMENT INFORMATION

  

Reportable operating segment is determined based on Ace Marketing & Promotion Inc.’s management approach. The management approach, as defined by accounting standards which have been codified into FASB ASC 280, “Segment Reporting,” is based on the way that the chief operating decision-maker organizes the segments within an enterprise for making decisions about resources to be allocated and assessing their performance. Our chief operating decision-maker is our Chief Executive Officer and Chief Financial Officer.

 

While our results of operations are primarily reviewed on a consolidated basis, the chief operating decision-maker also manages the enterprise in two operating segments: (i) Branding & Branded Merchandise (ii) Mobil Marketing

 

Corporate management defines and reviews segment profitability based on the same allocation methodology as presented in the segment data tables below:

  

    Quarter Ended September 30, 2012  
    Ace Marketing & Promotions, Inc.    

Mobiquity

Networks Inc.

    Total  
Net Sales   $ 730,392     $ 40,000     $ 770,392  
Operating (loss)     (186,108 )     (455,704 )     (641,812 )
Interest income     106               106  
Interest (expense)     (24,869 )             (24,869 )
Depreciation and Amortization     16,432       46,241       62,673  
Net Loss      (210,871 )     (455,704 )     (666,575 )
Total assets at September 30, 2012     1,533,382       643,827       2,177,209  
                         

   

All intersegment sales and expenses have been eliminated from the table above.