• Filing Date: 2014-08-14
  • Form Type: 10-Q
  • Description: Quarterly report
v2.4.0.8
9 . SEGMENT INFORMATION
6 Months Ended
Jun. 30, 2014
Segment Reporting [Abstract]  
9. SEGMENT INFORMATION

NOTE 9: SEGMENT INFORMATION

 

Reportable operating segment is determined based on Mobiquity Technologies, Inc.'s management approach. The management approach, as defined by accounting standards which have been codified into FASB ASC 280, Segment Reporting,” is based on the way that the chief operating decision-maker organizes the segments within an enterprise for making decisions about resources to be allocated and assessing their performance. Our chief operating decision-maker is our Chief Executive Officer and Chief Financial Officer.

 

While our results of operations are primarily reviewed on a consolidated basis, the chief operating decision-maker also manages the enterprise in two operating segments: (i) Ace Marketing and Promotions, Inc. captures Branding & Branded Merchandise (ii) Mobiquity Networks represent our Mobile Marketing.

 

Corporate management defines and reviews segment profitability based on the same allocation methodology as presented in the segment data tables below:

 

    Quarter Ended June 30, 2014  
    Ace Marketing & Promotions, Inc.     Mobiquity Networks, Inc.     Total  
Revenues, net   $ 893,030       35,500     $ 928,530  
Operating (loss), before interest amortization, depreciation and taxes     (1,004,559 )     (818,310 )     (1,822,869 )
Interest income     42             42  
Interest (expense)     (13,361 )           (13,361 )
Depreciation and amortization     (26,109 )     (56,187 )     (82,296 )
Net Loss     (1,043,987 )     (874,497 )     (1,918,484 )
Assets at June 30, 2014     2,417,950       683,505       3,101,455  

 

All intersegment sales and expenses have been eliminated from the table above.