• Filing Date: 2016-03-30
  • Form Type: 10-K
  • Description: Annual report
v3.3.1.900
10 . SEGMENT INFORMATION
12 Months Ended
Dec. 31, 2015
Segment Reporting [Abstract]  
SEGMENT INFORMATION

Reportable operating segment is determined based on Mobiquity Technologies, Inc.’s management approach. The management approach, as defined by accounting standards which have been codified into FASB ASC 280, “Segment Reporting,” is based on the way that the chief operating decision-maker organizes the segments within an enterprise for making decisions about resources to be allocated and assessing their performance. Our chief operating decision-maker is our Chief Executive Officer and Chief Financial Officer.

 

While our results of operations are primarily reviewed on a consolidated basis, the chief operating decision-maker also manages the enterprise in two operating segments: (i) Ace Marketing and Promotions, Inc. captures Branding & Branded Merchandise (ii) Mobiquity Networks represent our Mobil Marketing.

 

Corporate management defines and reviews segment profitability based on the same allocation methodology as presented in the segment data tables below:

 

Fiscal 2014

 

   Ace Marketing & Promotions, Inc.   Mobiquity Networks Inc.   Total 
Net sales  $3,108,450   $149,500   $3,257,950 
Operating (loss), excluding depreciation   (5,129,335)   (4,544,851)   (9,674,186)
Interest income   164        164 
Interest (expense)   (251,394)       (251,394)
Other income (expense)   (322,000)       (322,000)
Depreciation and amortization   (113,058)   (149,129)   (262,187)
Comprehensive Loss   (5,815,623)   (4,693,980)   (10,509,603)
Total assets at December 31, 2014   2,436,604    397,364    2,833,968 

 

Fiscal 2015

 

   Ace Marketing & Promotions, Inc.   Mobiquity Networks Inc.   Total 
Net sales  $2,491,875       $2,491,875 
Operating (loss), excluding depreciation   (835,230)   (8,432,261)   (9,267,491)
Interest income   41        41 
Interest (expense)   (996,011)       (996,011))
Depreciation and amortization   (48,014)   (144,941)   (192,955)
Comprehensive Loss   (1,879,214)   (8,577,202)   (10,456,416)
Total assets at December 31, 2015   3,038,728    292,442    3,331,170 

 

All intersegment sales and expenses have been eliminated from the tables above.