• Filing Date: 2020-06-12
  • Form Type: 10-Q
  • Description: Quarterly report
Business Segment and Geographic Information
9 Months Ended
Apr. 30, 2020
Segment Reporting [Abstract]  
Business Segment and Geographic Information

Note 11—Business Segment and Geographic Information


The Company offers a state-of-the-art digital publishing platform. The Company use this platform to power its consumer-facing mobile personalization app, called Zedge, available in the Google Play store and the App Store, which offers an easy, entertaining and immersive way for end-users to engage with its rich and diverse catalogue of wallpapers, stickers, ringtones, notification sounds and video wallpapers. The Company is evolving by developing new, entertainment-focused apps, that will run on its publishing platform. The Company conducts business as a single operating segment.


Net long-lived assets and total assets held outside of the United States, which are located primarily in Norway, were as follows:


  United States   Foreign   Total 
Long-lived assets, net:   (in thousands) 
30-Apr-20  $2,720   $516   $3,236 
31-Jul-19  $3,304   $212   $3,516 
Total assets:               
30-Apr-20  $7,303   $3,660   $10,963 
31-Jul-19  $5,508    3,499   $9,007