Entry into New Category Will Be Exclusively Made Available Through Its Disclosure Management System; Expected To Result in Significant Client Growth and Margin Expansion
MORRISVILLE, NC / ACCESSWIRE / December 9, 2015 / Issuer Direct Corporation (NYSE MKT:ISDR), a market leader and innovator of disclosure management solutions and cloud-based compliance technologies, today announced the release of its innovative cloud-based shareholder and media intelligence platform. The proprietary solution is called Classify, representing and leveraging over 3.5 million records built by Issuer Direct.
Classify, is the Company's comprehensive media, investor and advisor targeting platform, targeted at the corporate secretary, investor relations, public relations and C-suite professionals.
"Classify is an exciting product for us, leveraging the robust data we collect from our other platforms to introduce a powerful platform for media and investor targeting," said Brian Balbirnie, Chief Executive Officer of Issuer Direct. "This new category is truly impressive. Our Classify solution has been designed to be especially easy to use--with a user interface requiring minimal clicks, which we believe distinguishes the product from others currently available. The interface also brings each contact to life with profile pictures, personal social media links, bio and vital contact information."
Customer will be able to search by name, firm, region or zip code, and type of prospect based on the following segments within the buy-side, sell-side and media worlds:
- Investment advisors
- Financial planners
- Firms (Banks & Brokers)
- Accredited Investors
- Retail Investors
- Registered representatives
- Editors & Producers
- Reporters & Journalists
- Digital Media Professionals
- Bloggers
- Social Media Specialist
- And more
Issuer Direct acquired 24 years of retail investor intelligence via the PrecisionIR brand, and over the past year has compiled a comprehensive institutional library of proprietary data covering the above segments. This new analytical tool utilizing Issuer Direct's proprietary data sets and intelligence algorithms is built right into the Company's Investor Network platform.
Most data-set based tools in the market are focused on one vertical, either investor targeting, or media database, each costing several thousands of dollars annually and built on legacy platforms. The Classify approach was designed with as minimal amount of clicks as possible to get to the dataset you need, regardless of whether it's for media or investor outreach and targeting.
The Company believes its data-set will be a compelling option to both the Investor Relations, Public Relations and corporate Issuer markets looking for an alternative, based on price and flexibility, as well as data quality and quantity. Because this is a new category for Issuer Direct, the Company anticipates Classify will increase its average revenue per user (ARPU) in 2016 based on its competitive cloud licensing options.
Classify will also be available to the Company's Accesswire branded clients as a media-only dataset, to its corporate issuers as an investor targeting dataset and in combination to its marquee clients beginning at $2,400 annually.
Mr. Balbirnie added, "We believe that the market is prime for our Classify product offering. Our competitive pricing model, cloud-first approach and bundled platform will be a clear winner in the market we serve. We also remain developmentally focused on our version of Classify marketed to the investing community, to be used for analyzing publicly traded companies, providing investors, institutions and other investment professionals full access to custom data-sets and screens on any publicly traded company or sector of interest. This version of classify will power Issuer Direct's Investor Network and will be available in the middle of 2016."
Mr. Balbirnie concluded, "Because Classify is built into our Disclosure Management System along with our compliance product Blueprint and news network Accesswire, we have positioned our Disclosure Management System to be one of the industry's fastest growing cloud-based platforms for corporate issuers and professions."
To learn more about Classify and to schedule a demo, click here (https://www.issuerdirect.com/investor-targeting-software/).
About Issuer Direct Corporation
Issuer Direct is a disclosure management and targeted communications company. Our integrated platform provides tools, technologies and services that enable our clients to disclose and disseminate information through our network. With a focus on corporate issuers, the Company alleviates the complexity of maintaining compliance with its integrated portfolio of products and services that enhance companies' ability to efficiently produce and distribute their financial and business communications both online and in print.
Learn more about Issuer Direct today: Investor Tear Sheet.
Contact:
For Further Information:
Brian R. Balbirnie
Issuer Direct Corporation
919-481-4000
brian.balbirnie@issuerdirect.com
Brett Maas
Hayden IR
(646) 536-7331
brett@haydenir.com
James Carbonara
Hayden IR
(646)-755-7412
james@haydenir.com
SOURCE: Issuer Direct Corporation